December 7, 2022

How Broadside Plans to Help People Understand and Participate in the Decentralising World

Vector and Matt Mason met in their early days as pioneers of the decentralised music scene. They bonded over a shared belief that technology can help people understand and participate in the rapidly decentralising world taking shape around us. Now, they're coming together to create Broadside: a decentralised franchise powered by NFTs that they believe can help people understand and participate in the real and rapidly decentralising world taking shape around us.



Broadside is a creative project ushering in a new culture, community and storyworld, purpose-built for Web3. It all starts with the Broadside NFT collection which consists of 7,290 anonymous hero characters, each with their own unique decentralised story that will unfold over 11 episodes. The Broadside project has brought together some of Web3’s most talented artists, projects, storytellers and industry leaders, to help create a tale that's been developed for over 10 years! The collection features many awesome features which we’ll break down and dive into deeper, including the team behind Broadside.


Let’s breaking down the project into three key stages:

Stage 1 - Minting

The Broadsiders collection was officially open for public minting on November 15th 2022, for 0.07E per NFT. Once purchased, the buyer would be randomly assigned a character which has its own unique name, features and traits. The rarity of the traits is pulled from a total

of 201 billion combinations and includes 1/1s and Legendary characters. Mixed in are also a combination of rare traits contributed by some incredible guest artists/projects such as XCOPY, Goblintown, Moonbirds and many more! 

Based on your Avatar’s traits, you’ll also get one of the following licensing models; CC0 or Full Commercial Rights. We’ll come back to these and the reason behind them shortly.

Stage 2 - Episodic NFT’s

Over the coming weeks and months the Broadside team will be doing further NFT drops in an episodic fashion. There will be 11 episodes in total, each of which will be free to mint (+gas) for current owners. Across the episodes the story behind your specific character will be told, along with new artwork for each drop. 

The team has also said there will be a few other in-world artefacts and surprises along the way too.

Stage 3 - The Next Chapter

Merge and burn Episode NFTs into a 1 /1, full book NFT! Your fully merged book will contain your specific character with exclusive 1/1 artwork. You’ll also be given epub files of your character’s story so you can print / sell copies, including print-on demand options for physical copies.

This is where we have to circle back to the CC0 and Full Commercial Rights which was mentioned earlier. 


All Broadsiders featuring existing cc0 artwork from other collections and artists are cc0. Meaning you and anyone else can continue telling their story in any way you like, on any platform you wish.

FCR (Full Commercial Rights):

Broadsiders without cc0 traits grant the holder full commercial rights to that Broadsider’s name and likeness. Meaning you as the holder, and only you as the holder, have the ability to exploit your character commercially and continue telling their story in any way you like, on any platform you wish.

Around 75% of the characters come with the CCO licensing with the remaining 25% coming with FCR. The FCR licensing is found on the characters which have had rare traits added to them by guest artists. You can find out your character's licensing type in the “Properties” section of your character NFT - under the “Rights” trait.


By the end of the 11 Episodes, Broadside will have given their holders a full, unique story with unique character artwork and character background. You can then merge all of the NFT’s to create a 1/1 book NFT. You now have the option to straight up sell copies of your 1/1 book to others, or you could build and expand on the existing story if you have a cool idea, and then sell copies of your book. You also have the files needed to print physical copies of your book so you’re not limited to your story being an NFT or digital piece of writing! To cap it off, there's other in-world artefacts and surprises the team has installed for the Broadside community.  


The above breakdown is just Phase 1 of Broadside and all they’ve communicated publicly. Phase 2 and onwards are currently being planned, where the team’s deep links into web3, fashion, gaming, Hollywood, music, book publishing, crypto and the VC community are all coming into play!


Vector Meldrew

Vector Meldrew is a globally recognized crypto artist, VJ and creative. Pieces and collections by Vector have been auctioned at Bonhams, and regularly sell out on platforms including Nifty Gateway and SuperRare among others.

As a VJ he’s toured globally, performing at Glastonbury (UK), LEV (Belgium), Mapping Festival (Switzerland), Ministry of Sound, the O2 in London, and can be found hosting parties across the metaverse. As a director his films have screened on Adult Swim, VICE, Aesthetica, The Smalls, and at the Berlin Music Video Awards. He co-directed title sequences and cut-scenes on 2 x James Bond games, as well as other AAA franchises. For 3 years he taught ‘Storytelling’ at Hyper Island, Sweden.

Vector began his career as the creator of the music website RWD, one of the earliest platforms covering scenes such as grime and dubstep,which he helped grow into one of the largest youth brands in the UK. He went on to found a studio that collaborates with clients including Nike, adidas, Sony Music, Activision Blizzard, Bloomberg, Swatch and Microsoft.

Charlie Stratford Rex

Charlie Stratford Rex is the pen name of the bestselling author of Broadside. Charlie began life as a pirate radio DJ,producer and journalist covering cultures and movements happening at the edges of society. Charlie has written a best-selling book on decentralised culture under their real name, published in ten countries, which hit the #1 spot on Amazon on both the economics and hip hop bestseller lists, at the same time.

Charlie has written extensively about decentralised culture and technology over the last twenty years for publications in more than twenty countries,including RWD, VICE, The Observer, Libération, Complex, Dazed and many others, as well as producing screenplays,TV shows, and award-winning global advertising campaigns. Other notable works by Charlie include an info-graphic novel, published by Penguin, which won Best in Show at SXSW and was shown in the Talk To Me exhibition at the MOMA in New York.

Matt Mason

Matt Mason is a decentralised technology veteran advising the Broadside team.

He started out as the founding editor of RWD, where he met Vector and Charlie. Together, they helped grow RWD into one of the largest digital music platforms in the UK. Mason went on to serve as marketing head and Chief Content officer at BitTorrent, where he led the team that created BitTorrent Bundle - a decentralised content distribution platform launched in 2011 with the help of Thom Yorke, Skrillex, Gramatik, Linkin Park and Madonna, serving 175 million monthly users.

He then ran an innovation lab for Sony Pictures, served as CMO of cryptocurrency exchange Kraken, and is now Chief Content officer of Palm NFT Studio: and has helped create and launch projects including The Currency by Damien Hirst, and DC Comics NFT platform among others. Matt was once named ‘Best Pirate’ by Bloomberg Businessweek, and made the #11 spot on Fast Company's 100 Most Creative People in Business list.

(Charlie, Vector and Matt reconnected on Broadside because they saw a way to combine all they have learned into a decentralised franchise powered by NFTs that they believe can help people understand and participate in the real and rapidly decentralising world taking shape around us , as distributed technology continues to transform culture in exciting ways.)

Guest Artists/Projects

Below is a list of some of the guest artists and projects who contributed rare CC0 traits to the Broadside characters:






Kristy Glas 


Eclectic Method 

Grillz Gang 


Max Osiris

DH Smithy - Drophook

Twitter - Smithy (@ShowPencil) / Twitter

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